It might seem crazy, what I’m ’bout to say: you might be hearing Pharrell’s “Happy” for a long time to come.
After ten weeks at number one, the buoyant “Despicable Me 2” theme song bowed out of the top spot on the Billboard Hot 100 to make room for John Legend’s “All of Me” on May 10th. Nonetheless, the song crossed over from “big hit” to “phenomenon” right around the beginning of March, when Pharrell performed the track on the Oscars, rousing the likes of Lupita Nyong’o and Meryl Streep from their seats and charming a global audience with the song’s infectious energy. It’s only grown in ubiquity since – tribute videos, a charming cover by Majesty Rose on American Idol, even the source of some teary-eyed musing on Oprah. (The song even played a role in an overseas issue of free speech, as a group of Iranian youths were arrested for posting a video of themselves dancing to the song last week.)
It’s been a year of Pharrell, and this week is particularly Pharrell-y. The number one song on the pop charts? “Happy,” by Pharrell. The best musical performance on the Oscars? “Happy,” by Pharrell feat. Lupita Nyong’o, Meryl Streep and Amy Adams. The most talked about hat? Pharrell’s Grammy hit, which just sold for $44,100 to Arby’s.
Oh, and Pharrell has a new album out this week. Is it any good? As I wrote in my review for The Eagle, it’s good enough. No one’s calling this a breakthrough for Pharrell, and for good reason. Some good songs, but nothing game-changing. It’s more The 20/20 Experience than FutureSex/LoveSounds, to put it in terms of Justin Timberlake, as the album’s throwback aesthetic does frequently.
No matter. “G I R L” will sell well, and it will keep Pharrell in the pop-culture conversation for at least a little while longer. Meanwhile, he’ll have to work a little to pursue that EGOT. Judging by his eternally fresh-faced complexion, he’s got plenty of time left.