Midway through the first episode of The Late Show with Stephen Colbert, the host did a bit in which he both satirized the media’s obsessive coverage of Republican presidential candidate Donald Trump and admitted that he’s powerless to avoid doing his own obsessive coverage. Colbert promised his audience he would only eat one Oreo, symbolizing one Trump joke. But the Oreos were so enticing, and the pleasure from ingesting them so rewarding, that he couldn’t help but indulge in one, then another, then half the box at once, and then a second box.
This bit was superficially about Trump, but it’s also a symbol of what Colbert’s trying to do, and what he’ll have to do, with this new show. For nine years on Comedy Central, Colbert cultivated an unprecedented strain of politically-infused comedy so draining that he’s told multiple interviewers that he had planned to leave the show even if CBS hadn’t come calling. But replacing David Letterman, in timeslot if not in substance, is an opportunity for Colbert to flex different muscles and achieve a childhood dream.